Expertise - SH&E Professional

Richard Carlson , SH&E Senior Manager

Area of Specialization
Richard Carlson has had more than 20 years of management, marketing, finance, multi-unit management and project management experience in the public and private sectors and was responsible for eight years for the planning, launch, managing, and ongoing development of the Borders Airport store program. His airport retail background included retail involvement in more than a dozen US airport concession programs airports including Ronald Regan Washington National Airport, Washington Dulles International Airport, Boston Logan International Airport, Newark Liberty International Airport, Pittsburgh International Airport, Cincinnati/Northern Kentucky International Airport, Orlando International Airport, McCarran Las Vegas International Airport, and several others.

Client	Engagement
Mobile Regional Airport	Existing conditions review, concession performance evaluation, comparative analysis. Terminal user survey and traffic flow analysis. Evaluation of on- and off- airport trends and impact on concession program. Demand analysis of supportable concession space, proposed concepts and locations. Design assistance. Concessionaire outreach, and RFP program development.
McCarran Int’l Airport, Las Vegas	Logistics planning and analysis as part of the development effort for the central receiving and inspections facility. Concession planning for the new Terminal Three; including sizing, design criteria, preliminary utilities requirements, concession storage, and concept and trends analysis and recommendations.
Norman Y. Mineta San José Int’l Airport	Concession planning assistance for the new North Concourse and Terminal B. Efforts included sizing and layout development along with concept trends research. Selection and evaluation assistance including the development a new evaluation and assessment tools.
Piarco Int’l Airport and Crown Point Int’l Airport, Trinidad & Tobago	Advertising concession planning assistance for Piarco and Crown Point International Airports; including layout and media planning development.
Miami Int’l Airport	Concession planning assistance for the new North Terminal as well as ongoing planning support and program update recommendations for the Central and South Terminals; including sizing and layout development and concept trends research and program phasing.
Indianapolis Int’l Airport	Advertising concession planning assistance for The New Indianapolis International Airport; including layout and media planning development and revenue forecasts.
Blue Grass Airport, Lexington, KY	Existing conditions analysis. Food and beverage and retail concession planning; including sizing, configuration, and concept and trends analysis and recommendations.
Baltimore Washington Int’l Thurgood Marshall Airport	Advertising concession planning assistance for Baltimore Washington International Thurgood Marshall Airport; including layout and media planning development and revenue forecasts.
Palm Springs Int’l Airport	Concession planning assistance including sizing and layout development along with concept trends research. Developed tailored operating performance standards package for the concession program.
Los Angeles Int’l Airport	Concession planning assistance including sizing and layout support along with concept trends research and utilities requirements analysis. Developed tailored operating performance standards package for the concession program.
LA/Ontario Int’l Airport	Concession planning assistance including concept trends research.
Owen Roberts Int’l Airport	Concession and planning assistance including sizing and layout support along with concept trends research and utilities requirements analysis and development of operating performance standard.

Background
Mr. Carlson joined The Center For Airport Management in 2005 as a Senior Consultant, in CAM’s Chicago office. Key activities since joining CAM have centered on concession planning, concession logistics, advertising planning, project planning, non-airline revenue analysis, organizational marketing, new business development and concession trends research.

Prior to joining CAM, Mr. Carlson was a Marketing Director at Borders Group, Inc. During his twenty-year career at Borders, Mr. Carlson served as Senior Project Manager on a variety of financial, operational, training and marketing initiatives, including the launch and ongoing operations of the Airport Store Program. Prior to joining Borders, Mr. Carlson worked for the Nevada State Legislature, within the Legislative Council Bureau.

Education
Bachelor of Science Degree, Business Administration, University of Nevada

Professional Affiliations
Airports Council International – North America
National Retail Federation
National Restaurant Association