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| Jared
Harckham, SH&E
Vice President |
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Area of
Specialization
Mr. Harckham works in the areas of airline strategy, network and fleet planning, alliances and marketing as well as air service development and forecasting for airports. Start-up ventures and due diligence. He joined SH&E in 2002 after 22 years with major airlines, in the United States and Mexico. |
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| With
SH&E |
Engagement |
| Airline Start-Ups |
Saudi Arabia and Mexico - Low Cost airlines
Network, fleet and distribution design
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| Scheduling Process Improvement |
Alaska Airlines -In depth review of the scheduling process interaction with operating areas. Result in permanent process change and profit improvement |
| Route Network Improvement |
Complete redesign of network and fleet at Air India, Gulf Air, AeroSvit Ukrainian, Armavia, Cameroon Air.
Next level schedules at Copa Airlines, Tarom |
| Airline Strategy |
Expansion options for WestJet, Cayman Airways, LOT Polish, RCCL, Fly Baboo, Donbassaero |
| Global Alliances |
In depth analysis of global alliance options for South African Airways, Avianca, Brussels Airlines |
| Airport System Planning |
For Mexican federal government, a system plan for Mexico City area airports |
| Air Service Development |
For 13 international airports, in Mexico and Ecuador, provide ongoing analytical air service development |
| Due Diligence |
For acquirers of Air Canada, Aeromexico, Mexicana |
| With
Airline |
Engagement |
| Aeromexico |
Designed the schedule and loyalty strategy that Aeromexico used to become the dominant airline in Mexico and the preferred high yield, business travel carrier. Founding member of the Steering Committee which established the global Skyteam alliance. Led Production Planning effort which coordinated activities of Scheduling, Maintenance, Airports, Crew Planning to optimize resource availability. Installed state of the art revenue management and network planning tools |
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Background
Mr. Harckham joined SH&E after successful years in commercial aviation, first at TWA and then at Aeromexico. During the 1980’s he held a series of planning positions at TWA. From 1991 until 2002 he was the Senior Vice President of Commercial Planning with Aeromexico ($2 billion USD) at its Mexico City headquarters – directing the strategy. scheduling, planning, forecasting, pricing, revenue management, distribution, government affairs and alliance efforts for Mexico’s largest airline. He participated in the founding and design of the Skyteam alliance. |
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Education
BA, History, Emory University
MBA, Marketing, Columbia University |
Year
Joined Firm
2002 |
Languages
English, Spanish - fluent
German - proficient |
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