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Sonjia Murray , SH&E Vice President
Area of Specialization
Ms. Murray specializes in economic and market analysis, strategic planning, air service and policy development for SH&E’s airport and airline clients.  Ms. Murray leads project for a number of SH&E’s clients and has worked for SH&E since 1994 consulting to the firms airline and airport clients on various projects.  Ms. Murray works for airport clients of all sizes, from non-hub facilities to large international gateways in a variety of areas including project management, air service development and airport marketing, market analysis, asset remarketing and strategic planning.  Ms. Murray has also worked with SH&E’s airline clients supporting business analysis consulting, investor attraction and safety and security evaluations.  Over the last 14 years of supporting SH&E’s varied clients, she has developed a strong understanding of the differing needs and perspectives of airlines and airports, as well as the unique challenges of each client’s respective business operations. 
Client Engagement
Los Angeles World Airport (LAWA) On-Call Economic/Market Analysis, Int’l and Dom. Air Service Development/Airport Marketing
Los Angeles World Airport (LAWA) Business Management Consulting, Asset Remarketing Advisor
Palm Beach International Airport Strategic Air Service Development Plan
Burlington International Airport Bond feasibility study and market analysis
Washington State State wide airport system plan
Miami International Airport

Domestic Air Service Development/Market Analysis
Monterey Peninsula Airport

International and Domestic Air Service Development
Burlington International Airport

Domestic Air Service Development/Market Analysis
Wyoming State State-wide airport system study analyzing air service potential
San Luis Obispo Council of Governments Market Demand Study for Paso Robles Municipal Airport/ North County Market and RJ analysis
Abilene Regional Airport Air Service Market Analysis and Development
Southern California Assoc. of Gov’t Regional Air Travel Demand Model
San Diego Association of Governments

Air Transportation Action Plan for Lindbergh Field
Palm Springs International Airport

Strategic Plan for Air Service Development and Marketing
Hilton Head Island Airport Air Service Market Study
San Diego Association of Governments Future market demand and opportunities
Denver International Airport Air service Analysis and Development
US, European, South American, Asian Airlines Evaluated safety and security aspects of airline operations
Background
Before joining SH&E, Ms. Murray was an analyst for three years at a health care consulting firm.  The clients were private hospitals, physician groups, HMO/PPO’s and public health organizations.  The work involved strategic development, financial analysis and business planning.
Education
BS, Economics, Babson College
BS, Marketing, Babson College
Languages
English