STRATEGY
Airline revenue management made simple
STRATEGY is a PC-based passenger
revenue management system designed to allow airlines to respond
dynamically to market conditions. Revenue or ‘yield’ management
allocates the best number of seats and overbookings per booking
class to maximize revenues. Developed by SITA and SH&E, Strategy
features advanced forecasting and flight optimization profiles,
allowing airlines to be proactive in planning their seat allocations.
It provides airline management with a comprehensive tool to be more
customer-driven, faster in responding to the market and more competitive.
Quick and easy
STRATEGY is quick to install,
easy to use and delivers tangible results. This intuitive “point
and click” system dramatically reduces staff training time
and improves productivity. A Graphical User Interface (GUI) allows
airline revenue management staff to navigate through menu-driven
screens quickly and easily.
STRATEGY integrates fully with
the GABRIEL Passenger Management Service and may also be interfaced
with other airline reservation systems. STRATEGY allows you to customize the user interface and offers ongoing enhancements
to keep pace with rapidly changing industry and market trends.
Global information, local processing
STRATEGY captures key flight
inventory information from the airline’s reservations system.
The information is then processed and stored in a local database
where it is available for the calculation of optimized space control
and yield management recommendations (the flight inventory data
may be kept on the user’s PC for a year or more for reference).
Add the extra functionality you need
STRATEGY offers a variety of
additional, optional services to add even more functionality:
• MS Access™ management reports - summarizes relevant
airline operational areas such as system flight, post departure
and overbooking performance
• Moveable curtain - maximizes seat revenue based on the placement
of the aircraft curtain and utilization of convertable seats
• Increased snapshots - permits more accurate forecasting
• Enhanced group acceptance - allows evaluation of complex
group itineraries
STRATEGY's powerful tools, combined
with an easy-to-use interface, enable airline revenue controllers
to concentrate on what they do best — making strategic decisions
to maximize revenue for their airline.
For further information contact:
Larry Michaels, Vice President
SH&E, an ICF International Company
One Main Street
Cambridge, MA 02142
tel: +1 617.218.3500
Revenue.Management@sh-e.com
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