SH&E AIRLINE ALLIANCE EVALUATION AND MARKETING

SH&E advises numerous parties involved in global airline alliances. SH&E’s involvement ranges from the initial definition of an ideal candidate to final negotiations and government approval. Air carriers benefit from SH&E’s expertise and inside knowledge of the sometimes prolonged government approval process.

The firm’s extensive modeling and benchmarking capabilities provide realistic analysis in any geographical region or on a global scale. Other SH&E roles are to provide an independent outside opinion to help quantify alliance contributions and to assist in strengthening negotiating positions.

Specific Capabilities:

• Airline Alliance Marketing
• Code Sharing Arrangements
• Cost Benefit Analysis
• Equity Investment
• Joint Frequent Flier Program Development
• Network Synchronizing
• Synergy Assessment