SH&E'S COMMERCIAL
PLANNING GROUP

Airport Concessions and Facilities

SH&E’s Commercial Planning Group is widely recognized as the most creative and rigorously analytical airport concessions planning consultancy and research center in the US today. The Commercial Planning Group began as the Center for Airport Management (CAM), which was founded in 1992, and joined forces with SH&E in 2004, ringing their expertise in the world of airport concessions management together with SH&E’s unmatched experience in all other sectors of the aviation industry. Since its inception, the Commercial Planning Group has built an impressive record of successful projects, having been involved in concessions planning for more than 50 US and International airports.

The Commercial Planning Group is focused on "turbo-charging" image and revenue in the areas of non-aeronautical revenues including food and beverage, retail, advertising, rental cars, and parking at airports. It utilizes sophisticated methodologies in the areas of performance analysis, customer and traffic analysis, concept development, product adjacencies, and revenue projections. It is the national leader in developing concession concepts that reflect the unique characteristics of an airport's local community and constituency.

As a non-airline revenue advisor, SH&E’s Commercial Planning Group has helped many of the world's leading airports enhance revenues and customer satisfaction. The group assists airports with all critical elements of a complete concessions program.

Click here for a map of SH&E's Commercial
Planning Group Clients >

Specific Airport Consulting Capabilities:

• Situational Diagnostics Review including site evaluation and analysis, terminal user and trends analyses

• Concessions planning, including physical layout, sizing, concept selection and location

• Solicitation and selection of concessionaires, including RFPs, outreach programs, and lease development

• Property management with its ongoing concession quality assurance and performance management

• Customer-focused pre-marketing strategies

THE SH&E COMMERCIAL PLANNING GROUP DIFFERENTIAL

Just as there is a distinct qualitative difference between retailers, there is a difference between consultants.

SH&E’s Commercial Planning Group is distinctive in its staff's direct airport commercial management experience (O’Hare, Midway, Boston Logan, London Heathrow), in its industry leadership as represented by its staff's conference presentations and in its nearly two decades of concept development and detailed analytical experience both on and off-airport. The group has led the industry in the creation of passenger amenity development principles and has enjoyed unparalleled success in their implementation. Uniquely, its staff continues to build its knowledge base via direct operating roles in each element of the process, through its distinctive research methodology and through skilled analytical use of its unequaled and ever expanding performance database. The Commercial Planning Group’s unique team of airport experts is trained in the fields of architecture, planning, behavioral analysis and retail leasing, management, customer service, operations, and marketing.

MOST EXPERIENCED
SH&E’s Commercial Planning Group has worked with more airports on concessions analysis, planning and development than anyone in the industry. That is all they do. Concession planning is not an ancillary service for the group. It is their core focus. There is simply no other firm that has the depth and breadth of this firm's collective experience.

AWARD-WINNING
Most of the award-winning US airport programs to date were developed with SH&E’s Commercial Planning Group’s assistance. As testimony to this success, in nearly every year that there have been airport concession industry awards, the group’s clients have placed first or second in every major category, and in some years, both first and second.