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Concessions Planning
 SH&E-CAM conducts concession planning and revenue enhancement programs for airports.
It’s concession principles have become the foundation principles of contemporary
concession programs across this nation and internationally. These include the emphasis on creating adense shopping and dining environment, with carefully planned concept adjacencies, the use of specialty retailers and food service vendors, fair-value pricing, the use of strong local and regional "gateway" branding in tandem with national and international branding, and the introduction of qualified off-airport retailers. Utilizing the analyses conducted in the Situational Diagnostics phase, SH&E-CAM:
• Conducts layout and adjacency analyses to arrive at an
optimal mix
• Identifies concepts for each location;
• Conducts analyses to determine the financial and customer
service impacts of new areas;
• Forecasts gross sales and revenues, and develops operator proformas; and
• Calculates the airport's projected return on investment for
various capital investment scenarios.
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