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Situational Diagnostics Reviews
During this initial stage, SH&E’s Commercial Planning Group reviews existing airport conditions through the behavioral study of the airport traveler via a rigorous analysis of market research, observational behavioral analysis of each market segment, enplanement trends, and local business development patterns.
 The Commercial Planning Group develops passenger surveys to ensure that the various demographics and market segments are fully accommodated, and that the behavior and
wants and needs of all types of passengers are understood. The group’s distinctive approach is much more than a simple physical planning process – it is to create an environment that is responsive to the behavioral motivations of your different terminal user market segments at each phase of their time in the airport.
Enhanced concessions revenue and concurrent improved passenger/customer service have been proven possible in US airports. These goals are not mutually exclusive.
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